I was having a conversation with a colleague recently about strategy, and was struggling to get my point across. There are many different types of people in the world, and this particular person tends to be more inclined to action and would prefer to just get on with solving the problem at hand. As a result, she doesn’t see much value in strategy.
I can’t fault her for the opinion she holds … in fact, quite honestly we need people like her in the organization. But I also firmly believe there is value in understanding the broader reasons behind why we do what we do. A purpose that ultimately guides our decision making. So I thought of a simple story to convey the point.