APIs, business acumen, Chief Product Officer, cloud, CPO, data, distinctive competence, execution, gartner magic quadrant, inform, leadership team, measurement, product portfolio, strategy, technology-centric, three questions, vision
Continuing my journey and series of posts exploring the idea Product Management can be summarized in three primary ways (answering three questions), today’s discussion will focus on the Inform category. To summarize the essence of the three questions …
- Who am I serving? Interpret.
- What do they need/want, and are ready to buy? Inform.
- How can I reach/persuade them? Influence.
So what questions should a Chief Product Officer be able to answer with respect to the Inform category?^ My experience leads me to believe this is all about translating disparate inputs into vision; applying to distinctive competence & positioning; informing the leadership team, the strategy, and the organization.
Admittedly, I really see three distinct elements to this category worthy of exploring: how to inform from a business centric perspective, how to inform from a product portfolio perspective, and finally (because of the implications of the new digital economy we operate within) how to inform from a product technology perspective.