So in my last post, I introduced this journey I am undertaking exploring the idea Product Management can be summarized in three primary ways (answering three questions). To summarize the essence of where we left off …
- Who am I serving? Interpret.
- What do they need/want, and are ready to buy? Inform.
- How can I reach/persuade them? Influence.
For today, the focus will be on the questions a Chief Product Officer should be able to answer with respect to the Interpret category^. My experience leads me to believe Interpret is all about understanding the markets served; evaluating market dynamics for disruptive shifts; interpreting strategic implications. In short, the knowledge/understanding necessary to feed strategy.