Today’s topic has been top of mind for the past several weeks. Over the course of my career, I’ve found it to be one of the most under-appreciated, under-utilized, and misunderstood topics in product management. Finding maturity in this specific area has been a rare occurrence, and yet the importance it carries cannot be understated.
For some it means simply finishing development, exiting QA and putting code into production. For others it is a toss over the wall to marketing so they can wave their magic wand. And for others it is akin to showing up for a final exam without having done the work along the way to ensure success.
Yep, you may have guessed it … product launch. Or perhaps you know it as go-to-market, or maybe product readiness. Whatever you call it, fundamentally it begs the question … are you sure you are ready?