Tags
details, failure, go-to-market, launch, market problem, pilot, positioning, readiness, research
Today’s topic has been top of mind for the past several weeks. Over the course of my career, I’ve found it to be one of the most under-appreciated, under-utilized, and misunderstood topics in product management. Finding maturity in this specific area has been a rare occurrence, and yet the importance it carries cannot be understated.
For some it means simply finishing development, exiting QA and putting code into production. For others it is a toss over the wall to marketing so they can wave their magic wand. And for others it is akin to showing up for a final exam without having done the work along the way to ensure success.
Yep, you may have guessed it … product launch. Or perhaps you know it as go-to-market, or maybe product readiness. Whatever you call it, fundamentally it begs the question … are you sure you are ready?
