Understanding the markets you serve is one of the fundamental expectations of a Product Management leader. And yet more often than not, the tactical nature of our jobs (fire drills, meetings, delivering against commitments, etc) prevent us from focusing on the strategic nature of our roles.
I posted about being intentional with your planning time last week. This week, let’s expand upon one aspect of what we should be thinking about during this time … understanding our markets/customers. How well can you answer three simple questions about what you do and why?
- Who am I serving?
- What do they need/want, and are ready to buy?
- How can I reach them and persuade them?