The next topic in my continuing my journey and series of posts exploring the idea Product Management can be summarized in three primary ways (answering three questions) is on the Influence category. A reminder of where we’ve been with the first two categories:
- Who am I serving? Interpret.
- What do they need/want, and are ready to buy? Inform.
- How can I reach/persuade them? Influence.
So what questions should a Chief Product Officer be able to answer with respect to the Influence category?^ My experience leads me to believe this is all about influencing prospects as well as existing customers prospects; driving go-to-market & sales enablement; spearheading thought leadership.