Despite the depressingly cyclical nature of products being common knowledge and in plain sight, it’s shocking how many companies refuse to see it and leave themselves ripe for disruption …The only path then, to build a lasting tech company, lies in successfully making the jump from one S-curve to another … the middle of the innovation curve lures companies into thinking that their mission is to protect their existing audience and market share — the most fatal mistake of all.
Stumbled across Why you should kill your cash cow the other day, and it has some insightful reminders all product management leaders should take to heart.
4 thoughts coming out of the article …
- If it has been awhile since you’ve paid attention to the S curve, read the article and re-familiarize yourself with it … all products follow it … even yours 🙂
- Love the advice from Apple about not being afraid of cannibalizing yourself … “Our core philosophy is to never fear cannibalization. If we don’t do it, someone else will … Macintosh killed the Apple II … the iPhone cannibalized the iPod … the iPad will cannibalize some Macs.”
- This interview with Steve Jobs about the difference in focus between a product led company, and a sales/marketing led company is really good!
- The Innovator’s Dilemma by Clayton Christensen has been on my “to-read” list for quite some time … finally just ordered it