A colleague of mine commented on the article The Neuroscience of Trust from HBR the other day. I was intrigued because in my last post I made the point about building rapport and trust with the Sales team. Building trust seems somewhat subjective at face value … you either trust somebody or you don’t. Sometimes it is based on actions, sometimes it is based on feeling.
And yet the article implies something different. To have a scientific study offering empirical data on the subject compelled me to have a look …
In its 2016 global CEO survey, PwC reported that 55% of CEOs think that a lack of trust is a threat to their organization’s growth. But most have done little to increase trust, mainly because they aren’t sure where to start. In this article I provide a science-based framework that will help them.