For the better part of my career, I’ve been fortunate enough to serve in Product Management in various capacities. Without a doubt I can say there is no other role within a company that gives you the opportunities to experience almost every aspect of business.

From market analysis, to strategic planning, to M&A activities, to business case development, to financial analysis, to product planning, to product marketing, and
even prospect/customer engagement.  Add to the list working with new technologies reshaping the way business is done. What other role affords you the opportunity to influence so much?

Don’t get me wrong, it’s not always a bed of roses … follow the link for insights there.  You definitely will see the good, the bad, and the ugly … sometimes all in the same day!

Along the way, I’ve been part of organizations who have emphasized product management.  I’ve also struggled in the wilderness in companies where there was no concept of being market driven nor a formal understanding of product management. So as you may be evaluating a new role, consider the type of environment you are walking in to.  Sometimes it’s nice to become a cog in a well oiled machine.  Other times you may want to be the catalyst for change and the internal champion.  I’ve done both, and I must say it’s nice to be in the former again for a change.

Last week was a bit chaotic, which is why I didn’t get the chance to post an entry.  But amidst the client roadshows, travel delays, and strategic planning sessions was something I have never experienced in my 20+ years of product management! Consider the following for context:

  • 150 product managers from across the company converged in a single location
  • 2 days of product management topics, sharing best practices and insights across almost every line of business
  • Participation from executive sponsorship including the CEO (day 1) and COO (both days) espousing the critical nature of product management to the success of the organization!  Here is a direct quote from the COO …

The key to success in the future is the effectiveness of our product management professionals.

It was called a Product Management Summit, and it is the 2nd such meeting over the past 2 years.  Not only do the executives fundamentally understand the importance of product management disciplines to our ongoing success, they also see product management as a breeding ground for future leaders!

Oh, and by the way … if you find what I’ve just shared compelling … Fortune 500 company … one of World’s Most Admired Companies for successive years … with executive sponsorship and emphasis on product management … we are looking for talent.  Message me privately through LinkedIn and I will put you in touch with our internal recruiter who focuses on nothing but product management.