Just getting back into the swing of things after re-charging the batteries a bit on vacation, and came across an article from CMO.com titled Why CMOs Should Care About The Rise Of Product Management that struck a chord and challenged me this morning.
It’s an interesting read, although a bit more oriented towards digital strategy and consumer brand than the world I live in. Nonetheless, several comments from Andrew Barr Brunger (former exec for Coach and Citibank) especially caught my attention …
- “Where should we be in nine to 18 months’ time to stay relevant and competitive?”–is getting less attention in the agile-driven product management organization of today than we might think.”
- In discussing the Agile process within an airline example he states … “Important as these improvements are to the overall pleasure and utility of the flying experience for the consumer, the focus remains tactical. Strategic positioning of both the airline brand and its product rarely is the imperative.”
- “While a product management team works against a detailed and solid road map of improvements, if no long–term strategic vision for the brand online has been defined, will the focus on incremental-experience optimization win consumers today, but lose them tomorrow?”